A group of developing countries within the World Trade Organization, called the G22, formed in 2003 to bring attention to important economic concerns of the Global South. This coalition building at the global level is instructive to the literature on social movement coalition building and strategies in a transnational context. This article examines coalition building among nation-states within the context of the WTO. Drawing upon existing trading blocs, the G22 are able to leverage attention away from the WTO consensus. The declining significance of the global institution is a result of the breaking of this consensus.
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